Ranking importance of a previous question's answers (multiple answers)

If you're using the same list, and want the second question to only show options that were selected in the first question you can use add a choice_filter column with a value of selected(${buyers},name) for the second question. More details in this forum thread about Choice filter with multiple selection.

Note, that there is a rank widget that might be useful for your survey (details in the ODK docs and XLSForm docs).